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Capabilities
 

Orange ArrowDigital Marketing

Campaign Strategy

We examine your targets, your business objectives, and provide you with a strategy to make your interactive efforts drive revenue. We build online campaigns that that leverage technology to engage customers.

Organic Search Engine Optimization

Organic Search, often called Search Engine Optimization (SEO), is the process of fine tuning your website in an effort to improve its positioning within search engine results for targeted keyword phrases. Our process includes, but is not limited to, conducting thorough keyword research, recommending optimized content and HTML tags, conducting a link analysis, and monitoring and producing competitive ranking reports.

Paid Search Engine Marketing

Our targeted, cost-effective Search Engine Marketing solution gives your website the visibility - and the resulting traffic - your marketing plan requires. By managing your SEM initiatives, customers search for you.

Email Marketing

Email marketing is just one part of a multifaceted digital communications plan. Email can incorporate interaction, video, even applications directly into the email body, and integrates into instant messaging email programs that allow you to access your customer base in real-time.

Display and Rich Media

Rich media has advanced to near broadcast video quality while still maintaining the interactivity of the online space. There is no limit to what you can do with rich media and the possibilities grow daily. We develop compelling rich media communications that engage, delight and ultimately capture our clients' customers in ways traditional ads only dreamed of.

Viral/Social/Mobile Media

Viral is the ability to reach unprecedented numbers of consumers online and is a cheap way to spread a message. We have the expertise to create viral applications, videos, animations and stills, coupled with the ability to seed the viral message and track it.

Orange ArrowIntranets & Extranets

Portal Design & Development

We use a rock-solid methodology to get your portal planned right from the start and includes site priorities, architecture, technology, integration, management and governance.

Portal Integration and Management

Portals require integration to heterogeneous backend systems an dmanagement of site assets and content.

Metadata and Information Architecture (IA)

Content Development and Migration

Enterprise Search

   

Orange ArrowWeb Experience

Web Design/Development

We develop everything from single page micro sites to full-blown enterprise-wide web environments. Whether a site needs to be online for only a day or a lifetime, we treat each with the same level of creativity and development prowess we have come to be known for.

User Experience & Design

We see your web site as the ultimate business tool that has the power to promote, display and sell your products, services, or information — even faster and more efficiently than other channels.

Website Content Development and Management

Content management is really about understanding your processes and needs — where your content comes from, current and legacy workflow, how you want or need it to work in future — and then recommending or customizing a package.

Usability Testing

We watch, listen to and gather information on how users interact with a system. At prototype, we identify ways in which to minimize user difficulties and maximize acceptance of a new design prior to final development. Findings allow design improvement to be measured against a prior baseline.

e-Commerce Solutions

Making money online is not rocket-science but it takes a lot of work and understanding of payment transactions, fulfillment, fraud, and internationalization. Since ecommerce is a 24 hours a day, seven days a week activity we understand the tools and techniques necessary to launch a successful ebusiness.

Managed Hosting

For websites, applications and services. Reliable, continual connectivity to your customers that is PCI compliant, secure, redundant, fault-tolerant, and flexible SLAs that accommodate your business needs.

Web and Marketing Analytics

See performance and measure ROI across digital channels based on online paths and behaviors. Our analytics experts apply best practices to implementation efforts, scorecard development, and reporting and analysis. The result is effective channel integration and refinement of your e-channel strategies.

Orange ArrowSystem Integration / CRM / Business Intelligence

Systems Integration - Enterprise, Back-Office, Supply-Chain

CRM

Business Intelligence (BI)

  • Data-Warehouse Architecture, Design and Development
  • Operational & Analytical BI
  • ETL Design and Implementation
  • KPI’s, Dashboards and Reporting

Infrastructure Planning

To get a good start, we assist you with reviewing and documenting your existing infrastructure and help you identify a multi-year plan for application and infrastructure development.

Database Management

We manage databases. Our capabilities include: development of operation data stores and data warehousing, customer data cleansing, data architecture, migration, database management and performance optimization.